During my tenure as Marketing Director at E3 Diagnostics, I was able to triple the company's revenue within two years by implementing digital inbound marketing strategies across various online channels. To ensure transparency in lead generation, I introduced HubSpot as our CRM. This system enabled us to track, manage, and analyze leads, which then helped us identify the most effective marketing channels and campaigns. As a part of my role, I focused on marketing tactics that delivered a high return on investment. Along with managing the CRM, I led a rebranding effort to distinguish E3 Diagnostics from its competitors. I developed a new product positioning strategy and created a modern voice and unique identity for the company by developing a new logo, redesigning the website, and creating marketing collaterals that effectively communicated our mission and values. My expertise in digital marketing, product positioning, and branding contributed significantly to the company's success. We exceeded revenue growth and enhanced our brand identity to stand out in a crowded market.